De Nux Distributors was founded on March 22, 2013 by Alexia Elichiry and her family in Little Rock, Arkansas. The mission of De Nux has always been to connect Arkansans with high quality wines and spirits from smaller producers around the world. Over the last decade, De Nux has assembled a portfolio designed to introduce new regions and styles to consumers across the state and challenge the status quo.

The Team

Alexia Elichiry - Founding Member, Director of Sales

Born in Los Angeles, reared in Little Rock, and with several stints in France in between, Alexia Elichiry is proud to bring her extensive wine knowledge and years of service industry experience back to her home state of Arkansas. Wine has always been in Alexia's blood. Her great-grandfather was a wine négociant in France. Call it genetics, but she has been blessed with the gift of a good palate. Alexia is no stranger to Little Rock's fine dining scene, and her resumé includes Ciao Baci, where she was general manager, and Trio's, where she worked as a server and bar manager. Her restaurant background coupled with her French heritage and time spent in Aix-en-Provence gave Alexia a passion for wine, and that passion eventually became De Nux. Her favorite moments are around the dinner table with family and friends, and she absolutely treasures working alongside her family at De Nux. Outside of work, Alexia likes to travel, cook, and get her hands dirty in the garden.

Benny Royce- NWA Sales Representative

An NWA native, Benny, was born and raised in Fayetteville. He initially joined the alcohol industry from the retail side, and the depth of culture and history tied to the industry is what keeps drawing him in. His decade in the business is split between retail, service, and wholesale.  Benny achieved WSET level 2 certification in both wines and spirits. When off work he enjoys gaming, dining, gardening, and travel.

Sierra Conner- NWA Sales Represenative

A Fayetteville local, Sierra holds a deep connection to the Ozark’s and the service industry that she cut her teeth in. From baking to bartending, she’s done it all. Most recently she served as a member of the administrative team and Wholesale Director for Pink House Alchemy ; a farm-to-table beverage company. It’s with this passion for beverage she comes to De Nux  to conduct sales in NWA North. When not on duty you can find Sierra walking her dog, Pinto Bean or tinkering around town with her husband.

Our Name

Early on, Alexia Elichiry (full name: Alexia Lauriane Christine Elichiry de Nux) knew she wanted to use her grandmother's family name as the name of her company. Genevieve “Ginette” de Nux was born into a French family tracing their lineage to the early 9th century. De Nux (pronounced "de nuhks,") literally translates to "nobile nut," referencing the abundance of nut trees near the de Nux family castle. Still standing in Barran, France is Château de Nux, which was taken from the family during the French Revolution.

The De Nux family crest depicts a crown with sixteen points, symbolizing the title of Count; three moons, symbolizing the three crusades Alexia's forefathers fought in; a chevron, symbolizing knights, the protectors of the castle; and a nut tree, for the Greco-Roman villa on which the castle was built, surrounded by nut trees. De denotes nobility, and nux is Latin for "nut." The family coat of arms is de Nux Distributors’ logo, mirroring Alexia's bond to family and tradition.