De Nux Distributors began with the goal of bringing fresh, quality wine and spirit brands to the Arkansas market. Founded in 2013 by Alexia Elichiry, a veteran of the Little Rock culinary scene, De Nux has seen consistent growth since its inception. Over the last several years, De Nux has grown from a single-person operation headquartered in a spare room in Alexia’s step-dad’s office to a flourishing company with sales representatives residing in all major markets in the state and a warehouse that’s a bit bigger than that first 20x10 room.
We pride ourselves in carefully evaluating every potential brand for quality as well as sales and mutual growth potential before they're selected for a place in our portfolio. We are truly honored to work with all of the producers in the De Nux book, both big and small, with close to 100 brands on board and more on the way!
De Nux is more than just a distribution company. It’s a collection of knowledgeable beverage lovers dedicated to helping producers brand their products throughout the state. while also educating retailers, restaurateurs, and consumers about emerging brands, artisan, and luxury wines.
With De Nux, you can always expect exceptional quality product, an educated and passionate salesforce, and top-notch customer service. With an ever expanding portfolio of high quality importers and producers and a consistent trajectory of expansion and growth, we at De Nux are ever thankful for our successes and look forward to a fruitful and fun-filled future for our company.
What's with the name?
Early on, Alexia Elichiry (full name: Alexia Lauriane Christine Elichiry de Nux) knew she wanted to use her grandmother's family name as the name of her company. Genevieve “Ginette” de Nux was born into a French family tracing their lineage to the early 9th century. De Nux (pronounced "de nuhks,") literally translates to "nobile nut," referencing the abundance of nut trees near the de Nux family castle. Still standing in Barran, France is Le Château de Nux, which was taken from the family during the French Revolution.
The De Nux family crest depicts a crown with sixteen points, symbolizing the title of Count; three moons, symbolizing the three crusades Alexia's forefathers fought in; a chevron, symbolizing knights, the protectors of the castle; and a nut tree, for the Greco-Roman villa on which the castle was built, surrounded by nut trees. De denotes nobility, and nux is Latin for "nut." The family coat of arms is de Nux Distributors’ logo, mirroring Alexia's bond to family and tradition.